The Alternative Venue

Unused amenities.

This old gas pricing sign was left after a gas station went out of business. The funny thing is after the gas station was demolished and the lot was cleared this structure was left standing. The aesthetics of the sign could use some help. I spoke with the general manager of the hotel that owns the property and outlined a simple plan of adorning the sign with artwork. Perhaps it is an alternative venue for local artists to show work, or high school students to collaborate, or a space for installation art to be exhibited. The premise is making use of unused things, whether it is material, space or talent.

The general plan goes like this- Write a grant to fund the project and hopefully stipends for artists selected to display work. Make a call for artists in the region. Advertise in Splash, a Art Association publication advertising classes, workshops and general art news. At the beginning of the summer, retrofit the sign for public art displays. Curate week, month, or daily shows on the sign during the peak tourist season in Jackson Hole. The road that is pictured is one of the most heavily traveled roads in Wyoming. It is the main artery into Jackson, and throbs with throngs of tourists in the heat of the summer.

The project will enable artists without gallery representation to exhibit work in a different light, for a different audience, and with unprecedented exposure. The project will also enhance the aesthetics of the current sign and adjacent property. If everything works out, maybe the vacant lot could be used for ice and snow sculpting competitions in the winter...